New boxes will be displayed in the top right section of the results page (SERPs) sharing the reasoning behind the placement of listings for their search.
The Official Google Blog says -
You'll see these new messages whenever your search results have been customized based on one or more of the following types of information
Location By default, we identify your approximate city location based on your computer's IP address and use it to customize your search results.
Recent searches We take into account whether a particular query followed on the heels of another query. Because recent search activity provides such valuable context for understanding the meaning behind your searches, we use it to customize your results whenever possible, regardless of whether you're signed in or signed out.
Web History If you're signed in and have Web History enabled, we customize your search results based on what you've searched for in the past on Google, and what web sites you've visited. One important note about Web History: it belongs to you and you have complete control over it. You can remove specific items or pause the service at any time.
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